With every publicity comes a negative publicity. If you are good , then You are better than some one hence.. some body is worse off than you. So every time you publicise your are good you are telling some one they are bad and you are there too get their Job.
Why am i talking of this, well today while driving to work i saw near my home a new three storied C3 opening. For those not from Calcutta, C3 is a big super market rather retail house which can take on Reliance fresh in business any day and twice on Sundays. This was their second outlet in saltlake itself. But how come i did not see any demonstration against it, well they are in to retail business are they not and sell cheaper than our corner grocer shop.
Some how it occured to me it was publicty rather lack of it that allowed its business grow.
It never publicised that they will procure directly from farmers and over ride middle men and nullify them to sell at a low price, neither did they claim they will sell cheaper than the papa-mama grocers.
Reliance on the other hand did the same, and hence the entry barrier. They publicised that they would NULLIFY .. and hence they were annulled in Calcutta.
With every publicity comes negative publicity
Ye ol' Wanted Poster
About Me
- a big yawn
- I am Making my own destiny.. i just wont realise that till the point I reach there. Hence will never realise the opportunity cost incurred on forgoing an alternative while making a choice in life.Will never know where the doors and avenues that i did not take would have lead me.. I just hope when i reach there i find it was a good life all in all seating with my lady while i pass the pipe around
2 comments:
I loved this statement of yours..."They publicised that they would NULLIFY .. and hence they were annulled in Calcutta"
It proves one more thing...Men canot be careless, once immortalized by Mario Puzo
apart from the good better or bad worse argument that got a bit wayward, the central thought of this piece is intriguing indeed. However, I wonder, quite a few retailers, apart from C3, has also made it big in the Calcutta market with some decent publicity (Spencers in south city mall, and the other one in which Priya got the nice job offer). Not to forget Big Bazaar, that is now sounding more like the Hogg Market. How come they didnt get negative publicity? maybe because they all wanted to glorify rather than nullify? Could it be an advertising strategy that went horribly wrong?
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